The most successful marketers are always looking for new ways to deliver results to their clients. In recent months, for example, many of the thought leaders in the world of digital marketing have been exploring niche social networks that were formerly neglected. Whether to seek out especially valuable audiences or to supplement their efforts on traditional standbys like Facebook and Twitter, some of these marketers are proving how digital outlets that had previously been dismissed actually deserve another look.
That is a fairly common story in the marketing world, but there are similar ones that differ in some significant ways. While staying attuned to the latest possibilities is practically a requirement of the industry, the fact is that it is often easy to produce results by returning to tools that had fallen out of fashion. Because of the constantly evolving nature of the industry, there is a tendency in the world of marketing to succumb to the seductions of particular trends and to forget, in the process, how important certain other approaches have already proven to be.
One Graig Presti Bright Ideas Interview of recent times shows how easy it can be fall into this trap and also to escape from it. The 7 figure business has the veteran marketer explaining how he kept seeing, time after time, new clients whose existing marketing processes left them with dangling contacts that were never actually pursued thereafter. Already fairly well qualified and likely to be easy to turn into converts, these potential clients were often neglected, leaving money on the table in the most obvious of ways.
The graig presti bright ideas interview continues with the marketer explaining how he often finds it helpful to make use of a fairly traditional tool to tie up these loose ends. Although telephone contact is a mainstay of high value sales processes where long term commitments are the norm, it is something that is less often leveraged in the world of small business. In this graig presti first interview, he points out how clients like dentists and others can often make good, effective use of phone solicitation when they have leads that are not otherwise being followed up on.
Of course, there are dangers associated with approaches of this kind, but recognizing that is a necessary part of the work. By making good use of a tool that many marketers would dismiss as out of bounds, Presti and others who follow his advice can help to produce results that would otherwise have been lost out on.